Elite Rugby.
Real Impact.
Holiday camps, team coaching days and guest appearances across the North, led by former England international Luther Burrell.
LB12 Academy exists to give young rugby players access to elite coaching, genuine mentorship, and an experience they won't forget. Talent is everywhere. Opportunity isn't.
The Man Behind the Academy
Luther Burrell played professional rugby for over a decade. He represented England at international level, played over 200 Premiership matches, and was part of some of the biggest clubs in the game.
LB12 Academy is the result of his journey back to purpose. A place where young players get access to the kind of coaching, mentoring and environment that most never get the chance to experience. When you book LB12, you get Luther.
"I've played in front of 80,000 people at Twickenham. Nothing compares to the moment a kid realises what they're capable of."
Luther Burrell
What We Do
Five ways to work with LB12 Academy, from holiday camps to full team coaching days.
Half Term Camps
Two days of elite rugby coaching for juniors aged 6 to 14. Skills, drills, mindset, and memories.
View CampsChristmas Guest Appearances
Available for club dinners, awards evenings, and end-of-season events. A genuine story delivered with warmth.
Check AvailabilityEaster Camps
Our flagship multi-day camp. Three to four days of high-intensity, high-quality coaching.
Register InterestSummer Camps
The biggest camp of the year. Multiple days, multiple sessions, LB12-certified coaching staff.
Register InterestTeam Coaching Days
A full day with your squad. Skills, mindset and leadership workshops designed around your team.
Book a Coaching DayWhy LB12 Academy?
Former England International
Every session is led by Luther Burrell. England international. 200+ Premiership appearances.
Small Groups. Big Focus.
We keep numbers low and quality high. Every child gets real coaching time.
More Than Rugby
Confidence, resilience, leadership, belonging. Rugby is the vehicle. Character is the destination.
Rooted in The North
Based in the North of England. Working with local clubs, local schools and local communities.
What People Say
"Luther had our entire junior section captivated from the first whistle to the last. The kids were still talking about it three weeks later."
Junior Coordinator, Cheshire RFC
"Genuinely one of the best days we've ever put on for our squad. Luther brings an energy and authenticity that you just can't manufacture."
Head of Rugby, Northern School
"My son isn't even a rugby player, but after one day with LB12 he's asking to join the club. That says everything."
Parent, Greater Manchester
Ready to Book?
Whether you're a rugby club, a school, or a team that needs a coaching day, we'd love to hear from you.
Get In Touch